Dalai. New line
The bright, clean design familiar to consumers, with an emphasis on the food zone, became the basis for package design for the new flavors.
Brief
The target audience positively received the Dalai tea brand, for which we had previously developed the name, logo and package design - and the product line was expanded. Fabula Branding continued to develop the solution for the new SKU.
Decision
Already familiar to consumers, bright, clean design with an emphasis on the food zone was the basis for the design of packaging for Cherry Delight, Oolong, Mai Thai, Good Night, Good Morning, Orange Mint, Summer Time, Orange Berry, Sweet Ginger and a gift collection of 12 teas. Specially for the new brand products a photo shoot was held.
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