Antica

A part of Greece in every detail. Creating a name, logo, and package design for a cheese trademark.
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Brief

The customer asked Fabula Branding to develop a trademark of pickled cheeses, including feta, bryndza, and other types that are traditionally added to Greek salad. The solution had to meet specific category requirements.

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Decision

The new trademark started with the name Antica that evokes pleasant associations with Greece and also indicates the most popular ways of consuming pickled cheeses — in Greek salad.

The name is supported by package design, from the lettering to the logo that contains a stylized image of a Greek column, to Mediterranean landscapes of the photo style. The team of Fabula Branding even managed to showcase the barcode as an element of Greek architecture. The colour palette and tasty-looking food zone create an image of a fresh and light product.


Logo Naming Package design Photo shooting Market Analysis Competitive Analysis Analysis of trends, world practices Private brand consultation
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