Darida Aqua

Darida is one of the leaders in Belarus in the bottled water segment. Its own artesian well, 266 meters deep, allows the company to extract and offer consumers natural drinking water without preservatives, preserving its natural biochemical composition.

The highly competitive segment has driven the redesign, creating a modern, recognizable appearance for this popular product to strengthen the brand's position on the shelf.

The main focus was the panel, which helped create a cohesive, unified image for the entire line. A special shade of blue was selected for this stylistic element, allowing the brand's products to stand out on the shelf while easily relating to the product category.

The logo became the centerpiece of the composition, designed with an elegant and clear typeface. The Unique Selling Proposition (USP) area is presented in a trendy eco-icon style, highlighting the product's naturalness and connection to nature. In designing the fruit water, it was possible to combine the stylistic panel and photographic style, maintaining continuity with the previous appearance of the product while preserving the unity of the range. On the Darida Aqua Baby label, cute, active animals are featured, eager to become friends with little ones. The font of the name underwent slight modifications to acquire a more playful design. The overall atmosphere is further supported by a barcode in the shape of a giraffe. All of this makes the product appealing to both young consumers and their parents.