F&F

Comprehensive development of a juice brand: stylish European design, aimed at a young audience.
Brief
The product is fruit juices in "tetrapack" packaging of 1 liter. The price segment is medium. Target audience - young people under 30. Active, with a sense of humor, they prefer to live bright, not boring lives, they like to travel, they study foreign languages. Foreign for them is often synonymous with fashionable, popular, cutting-edge.
F&F
F&F
F&F
F&F
Decision

The concept is based on values close to the target audience: activity, friendship, communication, optimism, sense of humor. They manifest themselves in the fan English-language nyme F&F (fresh&friendly), as well as in a stylish and bright European design. The packaging is set off on the shelf by a contrasting brand zone, a large font logo and a non-standard approach to the image of taste markers (for each SKU a separate character associated with the type of juice, appealing to the CA sense of humor was developed).


Brand platform Slogan Logo Naming Package design Photo shooting Market Analysis Competitive Analysis Analysis of trends, world practices Private brand consultation Advice on packaging production Recommendations on the choice of packaging Printing advice
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