F&F
Comprehensive development of a juice brand: stylish European design, aimed at a young audience.
![F&F-image-25492 F&F-image-25492](/upload/resize_cache/iblock/603/454_302_2/603e2256442b973cc62bde2188f6708e.jpg)
Brief
The product is fruit juices in "tetrapack" packaging of 1 liter. The price segment is medium. Target audience - young people under 30. Active, with a sense of humor, they prefer to live bright, not boring lives, they like to travel, they study foreign languages. Foreign for them is often synonymous with fashionable, popular, cutting-edge.
![F&F-image-25493 F&F-image-25493](/upload/resize_cache/iblock/dd9/454_302_2/dd905832952c0166528cb54ee0d18486.jpg)
![F&F-image-25494 F&F-image-25494](/upload/resize_cache/iblock/74d/454_302_2/74dbb1ea937a053cfe24bdb104fc18a1.jpg)
![F&F-image-25495 F&F-image-25495](/upload/resize_cache/iblock/018/454_302_2/0183336da425b26b2cc78284e4f95393.jpg)
![F&F-image-25496 F&F-image-25496](/upload/resize_cache/iblock/e53/454_302_2/e5302c4781ec0417d49e0c38026525e7.jpg)
Decision
The concept is based on values close to the target audience: activity, friendship, communication, optimism, sense of humor. They manifest themselves in the fan English-language nyme F&F (fresh&friendly), as well as in a stylish and bright European design. The packaging is set off on the shelf by a contrasting brand zone, a large font logo and a non-standard approach to the image of taste markers (for each SKU a separate character associated with the type of juice, appealing to the CA sense of humor was developed).
Let's talk about the strengths and weaknesses of your brand