EcoGreco
Brief
Developing a trademark for natural greek yoghurt. Fabula Branding Agency has completed a branding work, which included naming, logo, packaging design, for natural Greek yogurt made by Babushkina Krynka OAO.
Decision
Name EcoGreco is not only rhythmic, that makes it more memorable, and it also embodies two main characteristics of the product, it's organic nature and Greek origin. The design dominance is displayed via massive logo with deep blue color as the background.
The logo is written in the Greek style font. Another style forming element is a company's blue pattern shaped as a mosaic, a characteristic element of Greek culture.
The packaging also features an image of the product in a bowl (on flavored SKUs — along with a fruit marker indicating the filler’s flavor).
Flavor SKU differentiation is achieved through a photo of the filler marker and the color of the label.
