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Starodub Cheese
A task:
comprehensive development of the brand of processed cheese spreads
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Integrated trademark development for one of the leaders of the Russian cheese market, "Cheese Starodub". Colorful and witty spreadable cheese packs create positive disruption in a category usually dominated by more conservative designs and colors. The sentence ‘For every mouth his sandwich’ was used as a tagline for the brand, and introduced on packaging accordingly. The packs feature hilarious characters that hold the sandwiches and two elements complement each other in an entertaining illustration that delivers a positive and fun brand message.