Landers Premium
The elegance of the solution. Restrained colors, selective varnishing.
Brief
Fabula Branding has developed the packaging for Landers Premium cheese, expressing a superior taste in its superior design.
Decision
Each pack contains a covering for the cheese that is attached to a black background, covered in subtle yet elegant designs. Gold foil instantly elevates the brand and helps make the cheese stand out against others on the shelf. It’s unique that buyers can actually see and feel the shape of the cheese, which in turn brings them closer to the product and more likely to want to buy. Nutrition information and brand history are shared on the back, allowing the front—what we see initially—to remain sophisticated and uncluttered.
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