Landers cheeses are made according to European recipes, and this fact is reflected in the brand’s name and logo.
Smolevitchi Broyler OAO, a branch of Smolevichi Moloko, launched a line of cream cheeses into Belarusian and Russian markets. Some time before that Fabula Branding had developed the Landers trademark for this company. Now the task was to create a design solution for the new product position.
Landers cheeses are made according to European recipes, and this fact is reflected in the brand’s name and logo. The package had to continue telling the product’s story. To achieve this, we based its design on recognizable European motifs.
We aimed to create a traditional cheese image. That is why a Dutch landscape was added as the compositional center of the package.
The warm orange colour of the package emphasizes the creaminess of the product, and the vivid image is balanced by laconic design elements. The products within the line are differentiated by colour coding.