Indigo gel
Clear zoning, color palette, and stylish gradient that differentiates the products within the line.
Brief
Indigo, a brand of contraceptives that received a bronze award at Pentawards 2018 for its package design, continues to evolve. In 2020, Farmin (the owner of the brand) launched a line of lubricants and decided to implement a design solution that had been developed by Fabula Branding in advance.
When working on the design solution, Fabula Branding paid special attention to the form factor of the package. Eventually, the designers chose a small and functional bottle.
Decision
The shape preserved brand identifiers - clear zoning, the color palette, and a stylish gradient that differentiates product varieties.
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