Landers Premium

The maturation of Landers Premium cheese goes through several stages. It begins like regular Landers cheese — in film packaging. However, the product is then unpacked, and each wheel is manually coated with multiple layers of special latex over several days, allowing each layer to dry. After that, the cheese is placed in vacuum-sealed polyethylene packaging with a peel effect for easy opening. In this form, it is sent for sale.

The task was to design packaging for the premium line of Landers semi-hard cheeses.

Each pack contains a covering for the cheese that is attached to a black background, covered in subtle yet elegant designs. Gold foil instantly elevates the brand and helps make the cheese stand out against others on the shelf. It’s unique that buyers can actually see and feel the shape of the cheese, which in turn brings them closer to the product and more likely to want to buy. Nutrition information and brand history are shared on the back, allowing the front—what we see initially—to remain sophisticated and uncluttered.