Lifeberry
![Lifeberry-image-50048 Lifeberry-image-50048](/upload/resize_cache/iblock/fd2/aioyid493bbxf3bayz788zqab0vzaxw4/454_302_2/01_lifeberry_big.jpg)
Lifeberry is an American brand born in Los Angeles, California. It is a healthy, organic green tea-based energy drinks inspired by a culture of healthy living. This rejuvenating product offers multiple health benefits and exotic flavors: blueberry — chaga, blood orange — goji, pineapple — passion fruit, peach — cloudberry.
The brand already had a name, a mission and values. We had to develop an identity and package design, which would help to reveal the idea.
![Lifeberry-image-50029 Lifeberry-image-50029](/upload/resize_cache/iblock/fd3/29dmus4gfxsbkval43ciglblsbufcia0/454_302_2/02_lifeberry_big.jpg)
Fabula Branding created Lifeberry`s identity and package design based on brand values, naturalness, and unique combinations of ingredients. The agency helped the product take the functional beverage niche for "energy" and "healthy" drinks.
The Lifeberry logo conveys balance: it combines the classic grotesque font and plastic elements. The packaging design is based on sizeable vertical typography and massive photos of ingredients that make it easy to read. The brand's juicy, rich palette reveals the vibrant flavors of each item, and the infographic elements reveal the beverage`s health benefits.
![Lifeberry-image-50031 Lifeberry-image-50031](/upload/resize_cache/iblock/027/1xbff1l6pgiyx3q0dd1ebzjq87ax27r2/454_302_2/04_lifeberry_small.jpg)
![Lifeberry-image-50032 Lifeberry-image-50032](/upload/resize_cache/iblock/7ed/8pigu32whnn3zslt65lu83szdrxr6z8d/454_302_2/05_lifeberry_small.jpg)
![Lifeberry-image-50033 Lifeberry-image-50033](/upload/resize_cache/iblock/b34/axmn0p2qxobi16gbe7cojtzm0ks6c3eu/454_302_2/06_lifeberry_big.jpg)
![Lifeberry-image-50034 Lifeberry-image-50034](/upload/resize_cache/iblock/bd4/bzoopfb43x4vgnzevqg0fv1p8yeg5eps/454_302_2/07_lifeberry_big.jpg)
![Lifeberry-image-50035 Lifeberry-image-50035](/upload/resize_cache/iblock/41c/ulb4cjfaa48ho9tacqnkalyymoq5bmv9/454_302_2/08_lifeberry_big.jpg)
![Lifeberry-image-50036 Lifeberry-image-50036](/upload/resize_cache/iblock/ac3/b6ut7mszsmzn4epwotl9fx5uea4gfsfg/454_302_2/09_lifeberry_big.jpg)
![Lifeberry-image-50037 Lifeberry-image-50037](/upload/resize_cache/iblock/ffd/ukosahwvc68cge7mp34ezs3268b8p02h/454_302_2/10_lifeberry_big.jpg)
![Lifeberry-image-50038 Lifeberry-image-50038](/upload/resize_cache/iblock/92b/do2y0aoqnkti6d0b9oqwze2qua3rfeaw/454_302_2/11_lifeberry_small.jpg)
![Lifeberry-image-50039 Lifeberry-image-50039](/upload/resize_cache/iblock/ff1/9alw99m2aonngcpu3jsh2jq82cmspgqy/454_302_2/12_lifeberry_small.jpg)
![Lifeberry-image-50040 Lifeberry-image-50040](/upload/resize_cache/iblock/e6f/rjwuddua31op5gbxoq1yhy2frxm1ez0g/454_302_2/13_lifeberry_big.jpg)
![Lifeberry-image-50041 Lifeberry-image-50041](/upload/resize_cache/iblock/463/cauyvhc96osrasbeoosrpamokp51k5u0/454_302_2/14_lifeberry_big.jpg)
![Lifeberry-image-50042 Lifeberry-image-50042](/upload/resize_cache/iblock/240/erpvwb8qmkkuegxtegfpkwv3dd3128ei/454_302_2/15_lifeberry_small.jpg)
![Lifeberry-image-50043 Lifeberry-image-50043](/upload/resize_cache/iblock/d44/adku3i4mhv6hovfl1q0l8pdi3flfa2gx/454_302_2/16_lifeberry_small.jpg)
![Lifeberry-image-50044 Lifeberry-image-50044](/upload/resize_cache/iblock/1b2/a59zxiymiv116acimgko5nqfsn3x6dfa/454_302_2/17_lifeberry_small.jpg)
![Lifeberry-image-50045 Lifeberry-image-50045](/upload/resize_cache/iblock/38a/0l3o2u5fzkh7vm0ymhewtdjsga0dtvmo/454_302_2/18_lifeberry_small.jpg)
![Lifeberry-image-50046 Lifeberry-image-50046](/upload/resize_cache/iblock/df8/1tojn417beom27a2ul84vietdvq6mt9v/454_302_2/19_lifeberry_big.jpg)
![Lifeberry-image-50047 Lifeberry-image-50047](/upload/resize_cache/iblock/4bb/nl3rgbpam0ow5758tq1owos2bblqqt2w/454_302_2/20_lifeberry_big.jpg)