Aquarelle Eco-park, a state-of-the-art Belarusian outdoor recreation center, has its own farm with more than 20 hectares of fields and orchards. Fruits, vegetables and berries grown in this area fully preserve their natural usefulness, because the soil here is not treated with chemical fertilizers.
Eco-park produces premium natural juice with pure ingredients. The new brand name had to represent the value of the product.
All fruits, vegetables and berries from which the juice for the new brand is made are round-shaped. This inspired our designers to create a concept that would be easily adaptable for all tastes. It is based on the intersection of large, virtually identical logo shapes and the food zone.
Zyvinka is a catchy name that conveys the main advantage of the product. This juice is a great source of vitamins and vital energy for everyone. Its naturalness is additionally emphasized in the stylish logo: the letter features graphic leaves that blend perfectly with the elegant, subtle font.
The product’s premium class is conveyed through complementary black and white color scheme. And it's not just the food zone that performs taste adjustment, but also the multicolored figures: each fruit has its own.