Millennium. Chocolates
Colourful Cocoa Beans: Package Design for an Exclusive Collection of Sugar-Free Chocolates.
Brief
Millenium chocolate factory approached Fabula Branding with a task to develop package design for an exclusive collection of sugar-free chocolates. The line had to be differentiated from other products of the brand and adapted for new target audiences.
The design solution was based on vivid photos of cocoa beans indicating the naturalness of ingredients.
Decision
This new approach to design made the line distinguishable from other products by Millenium. At the same time, visual constants (a logo, grotesque lettering, and general understated style) made the brand easy to identify on the shelf.
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