Create an image of a modern European product. The natural and plant-like background.

Brief

Fabula Branding has developed a logo and a package design for natural and exclusive cosmetics line by exclusive Pari Satiss from BeOrganic.by.

Decision

A stylish abstract pattern, a clear and concise brand-zone, a Latin for name build-up, development of the high-end status and the USP (unique selling proposition) – all these elements work to create an image of a modern European product. The natural and plant-like background emphasize the organic nature of the ingredients. The dots and drops in the logo create additional associations with oils and floral waters. The original colors (bright, contrasting, yet harmonious and complementary of each other) attract attention, neatly highlight the product on the shelf and emphasize its exclusivity.