Pari Satiss
Brief
For a product line of plant oils and floral waters for skin care—100% pure, natural, high-quality, organic materials.
Targeted at a mid to upper-middle price segment—the challenge was to create a logo and packaging design for a natural cosmetics brand. The target audience primarily consists of women aged 25 and older, with a medium to high income level. These consumers value beauty, care for their appearance, lead a healthy lifestyle, make conscious cosmetic choices, and pay attention to product ingredients.
Decision
A stylish abstract pattern, a clear and concise brand-zone, a Latin for name build-up, development of the high-end status and the USP (unique selling proposition) – all these elements work to create an image of a modern European product.
The natural and plant-like background emphasize the organic nature of the ingredients. The dots and drops in the logo create additional associations with oils and floral waters.
The original colors attract attention, neatly highlight the product on the shelf and emphasize its exclusivity.
