Oronero

How rebranding opens new doors: name and identity for door saloon chain.
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Brief
The agency was approached by a company supplying doors made of natural materials that meet international quality standards. They had to develop a brand for a premium product line from Italy. The agency was to reflect in the solution the price segment and to clearly present the company to the partners and consumers.
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Decision

The company was created by two brothers who know a lot about interior design and construction. Developing the rhythmic name Oronero, Fabula Branding retained the idea of duality. The name is based on a combination of Italian words meaning "black" and "gold," which gives the brand elegance and an idea to develop an identity.

The laconic logo is grotesque fonts and a graphic interpretation of an open door. The corporate identity is built on a minimalistic combination of black and gray hues with cool gold.

This brand image helped the company to assert itself in a new way on the market, facilitated identification and conveyed the quality of the products.


Logo Naming Package design
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