The company was created by two brothers who know a lot about interior design and construction. Developing the rhythmic name Oronero, Fabula Branding retained the idea of duality. The name is based on a combination of Italian words meaning "black" and "gold," which gives the brand elegance and an idea to develop an identity.
The laconic logo is grotesque fonts and a graphic interpretation of an open door. The corporate identity is built on a minimalistic combination of black and gray hues with cool gold.
This brand image helped the company to assert itself in a new way on the market, facilitated identification and conveyed the quality of the products.