Smaki
Smaki: pastilla label design.
![Smaki-image-50381 Smaki-image-50381](/upload/resize_cache/iblock/bb3/5by5ay5ppa1q6sqm9eaigojsz75ijdf7/454_302_2/01_smaki_big.jpg)
Smaki is a natural marshmallow from Belarus, in the composition of which you can find familiar berries and fruits: gooseberries, black currants, strawberries and others. The brand had a bright name, but the label design needed rethinking as it looked a bit outdated.
![Smaki-image-50370 Smaki-image-50370](/upload/resize_cache/iblock/f4e/udcfsp1zh0i6znp2l0r9cc2yveaqtt3k/454_302_2/02_smaki_big.jpg)
The agency created a concise solution that works for TM's recognizability. The logo is made using a grotesque font, the individuality of which is given by a graphic element — the letter "i", stylized under the curve of pastille. Bright colors and appetizing photos of the products, perfectly combined with the kraft packaging, complemented the simple and memorable image.
![Smaki-image-50371 Smaki-image-50371](/upload/resize_cache/iblock/c99/ycs38kli28zxckuyltw9qvj1elr41dse/454_302_2/03_smaki_big.jpg)
![Smaki-image-50372 Smaki-image-50372](/upload/resize_cache/iblock/5cb/796im0l9mijjw4fx7e1ec1fuj2a4tbtv/454_302_2/04_smaki_big.jpg)
![Smaki-image-50373 Smaki-image-50373](/upload/resize_cache/iblock/d4e/lnfbue80tzpiouph7qmbt0igekfdg6q7/454_302_2/05_smaki_big.jpg)
![Smaki-image-50374 Smaki-image-50374](/upload/resize_cache/iblock/631/c0h5bwvwscx67ckcb76fu5oqb4rdvlel/454_302_2/06_smaki_big.jpg)
![Smaki-image-50375 Smaki-image-50375](/upload/resize_cache/iblock/681/2pv97teqqwmv7c282grxlpvltlhj24kh/454_302_2/07_smaki_big.jpg)
![Smaki-image-50376 Smaki-image-50376](/upload/resize_cache/iblock/430/smc1bpapdx3qstokhdbwagxkirg5v08v/454_302_2/08_smaki_big.jpg)
![Smaki-image-50377 Smaki-image-50377](/upload/resize_cache/iblock/a70/7t08msbmpu1wxjl0sbh4v2oa0rwy5za2/454_302_2/09_smaki_big.jpg)
![Smaki-image-50378 Smaki-image-50378](/upload/resize_cache/iblock/b1e/dmve3vgt0zbgwt9ls6hjjjqen478900v/454_302_2/10_smaki_big.jpg)
![Smaki-image-50379 Smaki-image-50379](/upload/resize_cache/iblock/56c/ybsxfiq78igvk9nt2n3gt43jx123k5e3/454_302_2/11_smaki_big.jpg)
![Smaki-image-50380 Smaki-image-50380](/upload/resize_cache/iblock/d21/cv7v4cechin5jg9a4v28rmvjs5g2cyhm/454_302_2/12_smaki_big.jpg)