TerraСotta
Brief
TerraCotta coffee is imported from Asia and Africa and has distinctive chocolate notes in its flavour. The package is made from metallized film. The products belong to the mid-price segment. The team of Fabula Branding was asked to develop the whole trademark, including a name, logo, and package design.
Decision
The name TerraCotta is characterized by its harmonious sound and velvety verbal aftertaste, and it is also associated with a color that seamlessly fits into the warm "earthy" palette of coffee shades.
The design concept is based on a pattern stylized to resemble layers of soil, playing on the name (terra — from Latin meaning "earth"), and it also graphically evokes the texture of coffee plantations.
The vividness and complexity of the background form are balanced by a concise informational block.
The pattern features the trademark name, designed in the style of the font logo. A metallic effect has been added to the packaging.
