Wish
Brief
Fabula Branding undertook a comprehensive development of the trademark "Wish" (naming, logo, packaging design) for the Belarusian Production Company.
The brightness and emotionality emerge as the dominant features of the brand.
Decision
The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.
The mood is supported by all design elements: a bold font for the logo, bright warm colors, appetizing and juicy fruit images, and a "vision board" effect with inspirational photos and stylized handwritten notes encouraging following one's dreams.
This communication enhancement increases consumer interaction time with the packaging, making the brand engagement more personal.
The packaging stands out on the shelf due to its contrasting and prominent brand zone. Variety differentiation is achieved through background color, large photos of flavor markers, and their verbal descriptions.
