Mogotex
Brief
Mogotex is the biggest textile manufacturer in Belarus that has been in the market since 1973. Although the company has always had the reputation of a reliable supplier, it was not perceived as a modern innovative brand which hindered the export of its products.
By strengthening collaboration with international partners, the company concluded that the brand needed a global reevaluation.
Decision
Fabula Branding conducted an audit and developed a new brand positioning — "Fabrics That Work." This metaphor combined the qualities of both the company's employees and its products, laying the foundation for a dynamic brand image.
The focus was placed on the key advantages of the brand — reliability, functionality, and production capabilities.
The old company logo contained a graphic sign that lost its relevance and recognizability with time.
The team at Fabula Branding decided to let it go and developed a new logo that reflects the idea of resistance and protection typical for Mogotex fabrics through additional lettering elements.
The continuity with the previous design solution was preserved thanks to the corporate color palette that was only slightly changed. Contrasting black, white, and yellow colors create a bright brand image.
