Onliner Clever

Smart branding: development of positioning, naming, design solutions for the digital card.
Onliner Clever-image-28268

MTBank and the e-marketplace Onliner launched a co-branded digital bank card in collaboration with Mastercard. The product is rather unique even for the international markets and the first of its kind in Belarus. The main benefit for the cardholders is 7% cashback from every purchase on Onliner. Fabula Branding was asked to develop a name, positioning, and modern design for the new product.

Onliner Clever-image-28287

The target audience of the card is quite large. The idea of the project is to draw attention to Onliner, the biggest Internet platform in Belarus, and to encourage its regular customers. The positioning suggested by Fabula Branding is based on the idea of a special community of cardholders.

The name Onliner Сlever (Shamrock) refers to the familiar image of the plant that brings luck. The bright and easy-to-remember name also sounds similar to the word ‘clever’, thus paying a compliment to the Onliner brand and its audience.

The team at Fabula Branding suggested a stylish yet laconic visual image to emphasize that the product is easy to use. Holographic leaves on the card are a reference to innovative technologies.

Based on the identity, the team developed a key-visual to help the customer effectively present information about the card in a systematic way. The universal solution is adaptable to different types of advertising media.

Onliner Clever-image-28269
Onliner Clever-image-28270
Onliner Clever-image-28271
Onliner Clever-image-28272
Onliner Clever-image-28273
Onliner Clever-image-28274
Onliner Clever-image-28275
Onliner Clever-image-28276
Onliner Clever-image-28277
Onliner Clever-image-28278
Onliner Clever-image-28279
Onliner Clever-image-28280
Onliner Clever-image-28281
Onliner Clever-image-28282
Onliner Clever-image-28283
Onliner Clever-image-28284
Onliner Clever-image-28285
Onliner Clever-image-28286
Let's talk about the strengths and weaknesses of your brand
Let's talk about the strengths and weaknesses of your brand
Leave a contact and we'll get back to you within a day