Keyman is the belarusian brand of men’s clothes, shoes and accessories, founded in 2016. In the process of creating their collections the company focuses on fashion trends in West Europe.
However current identity looked morally outdated. At the same time, customers had a feeling of unavailability of the company's products. Guided by trends and requests of the audience Fabula Branding create a new visual image for the company.
A grotesque font was used to design the logo. The letter Y was transformed into a graphic key sign, thus becoming a style-forming element of identity. Deep green and warm beige as the color palette emphasized the light, intelligent, confident character of the brand.
Corporate Identity media were designed with the accordance of created brand identity.