CooKing
Brief
Tasked with developing a cheese brand for the HoReCa segment, including the name, logo, and packaging design. The concept to be reflected in the design is that the product is crafted by experts for professionals.
This brand's cheese is used in cafes, restaurants, fast food outlets, and for producing semi-finished products (such as pizza, ravioli, etc.) that are later sold at retail. It's packaged in 1 kg blocks, without additives and flavors.
Decision-makers for purchasing include restaurant chefs and managers, meaning the product is chosen based on a rational decision.
Decision
Fabula Branding undertook a comprehensive development (naming, logo,packaging design) of TM CooKing cheeses, a division of HORECA, for Turov dairy plant. This cheese is widely used in cafes, restaurants, fast food chains, as well as in production of semi-finished products (pizza, ravioli, etc.), which are later sold in a retail business.
The product design reflects an idea that the product was created by experts for professionals. The black color gives the packaging luxury status, while green color delivers modern feel.
