Smaki

Brief

Smaki is a natural marshmallow from Belarus, in the composition of which you can find familiar berries and fruits: gooseberries, black currants, strawberries and others. The brand had a bright name, but the label design needed rethinking as it looked a bit outdated.

Decision

The agency created a concise solution that works for TM's recognizability. The logo is made using a grotesque font, the individuality of which is given by a graphic element — the letter "i", stylized under the curve of pastille.

Bright colors and appetizing photos of the products, perfectly combined with the kraft packaging, complemented the simple and memorable image.