Breadberry
A Cup of Coffee, a Pretzel, and a Good Book. Name and Logo Development for the Bakery Chain.
Brief
The customer asked Fabula Branding to develop a name and logo for a chain of bakeries. The POSs were located in the “sleeper’ neighbourhoods of Minsk and specialized in fresh goods baked in accordance with in-house recipes. The team of Fabula Branding had to show the friendly nature of the trademark and convey the cozy atmosphere of the shops.
Decision
The customer asked Fabula Branding to develop a name and logo for a chain of bakeries. The POSs were located in the “sleeper’ neighbourhoods of Minsk and specialized in fresh goods baked in accordance with in-house recipes. The team of Fabula Branding had to show the friendly nature of the trademark and convey the cozy atmosphere of the shops.
The lower-case lettering used in the logo illustrates the friendly nature of the trademark. This feeling is further supported by an adapted graphic element - the image of a pretzel that resembles a heart.
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