The logo is one of the most important means of brand identification. With its help, the trademark acquires a visible and material image, which is "read" by the consumer faster than words.
Attract attention. Generate interest. Maintain enthusiasm. Stimulate purchase. Leave a pleasant impression. All these actions are indispensable and invariant "storyline" of correctly executed packaging.
A corporate identity or style is a design system that includes all visual components of a brand and secures its identification.
What Is a Brand Character?
Every trademark has its own nature and values, and every company wants to be recognizable and maintain long-term relationships with its customers. One effective marketing tool to achieve this goal is a brand character—a mascot that makes a trademark more humane and gives it personality traits similar to those of its target audience. A brand character attracts attention to the product, has a positive impact on the brand image, and promotes empathy, trust, and loyalty.
What Is Key Visual in Design
A key visual image is a visualization of the main brand message that reflects its USP, emphasizes its style and uniqueness, and establishes communication with the target audience.
Redesigning means changing the visual image of a trademark while preserving its name and market positioning. As a rule, this term refers to such brand components as package design, logo, application, or website.
Rebranding is one of the most important means of identifying a brand. With its help, the trademark acquires a visible, material image, which is "read" by the consumer faster than words.