Name " Myastechka" with the first syllable "meat" (in Belarussian) hints at the meat component of the product, and causes associations with the quality inherent in local or domestic producers — made responsibly and with love. The idea of organic nature is extended with the wooden texture of the background. The infographic icons and photo illustrations of the main ingredients capture consumers' attention on “open” content and are also taste markers, together with a bright titled strip, serve a visual build-up function. The composition of the product is not only written, but also shown on the reverse side of the package as an important buying motivator for the target audience.
Analytics Logo Positioning Naming Package design