Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal

Bright colour blocks and cozy photo style with woodenware: a design solution for an oatmeal brand
Brief
How to launch a new product while preserving brand recognition and using as little visual aids as possible? Our design solution for Nastoyashchaya Khozyayka (Real Housewife) oatmeal is the answer.
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Decision

We managed to develop a design solution for an economy segment product line and at the same time to preserve the continuity of trademark style (also created by our team). To do so, we used bright colour blocks to create different zones on the package. Each block serves its own purpose.

The top one with the logo helps identify the trademark that is already well-known to Russian customers. The bottom block colour-codes different types of products within the line. It also features the main facts about the product, and simple fonts make the information quick and easy to understand. Cozy photos with woodenware evoke positive associations.

Working together, these elements make the products distinguishable on the shelf and quickly establish convenient communication with the audience. Zoning makes the package easy to read even for a first-time customer.



Package design
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal
Nastoyashchaya Khozyayka (Настоящая хозяйка) Oatmeal