Barista Mio

Redesign of the ground coffee line.

Brief

The Barista Mio ground coffee collection needed a redesign, as the design of the well-known line was somewhat outdated and did not reflect the benefits of the product.

Decision

Fabula Branding undertook a redesign, maintaining continuity and increasing the information value of the packaging. The new solution translates the kraft-like nature of the product through the background of the information block-obeches and coffee tree leaves scattered around the cup with a fragrant beverage. All the most necessary information about the product - variety, strength, brewing variants - are collected in a convenient table, which facilitates the consumer's choice. A Barista coffee map is placed on the side of the packaging, reflecting the international nature of the brand.