Bongenie. Lillet

The Flavour of Southern France in Package Design for an Exclusive Line of Macarons: A Co-Branding Project by Bongenie and Lillet
Brief
The partnership of Bongenie and Lillet led to the creation of a unique party edition line of macarons combining the taste of Parisian deserts with the flavor of the famous French drink. A perfect choice for a memorable evening!
Fabula Branding was asked to develop package design that would show the features of the product while preserving the recognizability of both brands.
Bongenie. Lillet
Bongenie. Lillet
Bongenie. Lillet
Decision

The visual image of Lillet drinks is expressed in the subtle beige background and scarlet-red stripes on the front side of the package. A large text block with unusual hyphenation shows that the product belongs to the Bongenie brand. Photos of ingredients and a brief description of a hand-made macaron are on the side of the package In line with the general style requirements of Bongenie.

Bongenie. Lillet
Bongenie. Lillet
Bongenie. Lillet
Bongenie. Lillet
Bongenie. Lillet