Truffles

Elegant gold and opaque black: a design solution for French truffles, a new product category by BonGenie.
Brief
By the time BonGenie launched its line of French truffles in the market, it had already been using package design developed by Fabula Branding for a while. However, the existing solution needed to be adapted to the new category of confectionery products.
 Truffles
 Truffles
 Truffles
Decision

The truffles are packed in an elegant golden box with a black rim. The new design makes the category distinguishable on the shelf and evokes associations with traditional packaging of premium quality chocolates.

The truffles are packed in an elegant golden box with a black rim. The new design makes the category distinguishable on the shelf and evokes associations with traditional packaging of premium quality chocolates.
Package design
 Truffles
 Truffles
 Truffles