Brauberg

Heraldic design in the colours of the German flag: comprehensive development of a new beer trademark
Brief
The team of Fabula Branding was asked to develop a name and label design for a new trademark of beer sold in two-liter PET bottles.
Brauberg
Brauberg
Brauberg
Decision

The heraldic design of the new trademark tells a story of Brauberg, a nice old town with old brewing traditions. Its residents love to have a glass or two with friends, and on holidays beer in Brauberg flows like water.

Brauberg brewers are masters of their craft, and not surprisingly the very name of Brauberg comes from two German words: brauen (to brew) and Berg (mountain). The labels are designed in the colours of the German flag and feature different heraldic elements: a shield, a tower on the town wall, and keys to Brauberg. Heavy and laconic images correlate with large lettering of the label, and a subtle pattern becomes a part of the composition by supporting its elements and tying them together.

Brauberg is a loud and vocal European name, a cornerstone of the brand legend. Thanks to its phonetic properties, the name is naturally perceived by customers as a German word and is easy to remember. As a result, both the name and the label tell a single story of a small European town where people really like beer.

*All texts and images above are provided solely to illustrate and promote the services of Fabula Branding and are not intended to advertise the products mentioned in them.



Logo Naming Package design
Brauberg