Kollektsiya Vkusov by Uvelka

Tastes from all over the world in a new package: a solution for a line of grains by Uvelka
Brief
Kollektsiya Vkusov (Taste Collection) by Uvelka contains grains from all over the world that are perfect for bringing your cooking ideas to life. The products belong to the mass premium price segment. Package design for the new product line had to meet the preferences of its target audience that is mindful of healthy eating, spends a lot of time cooking, and loves to experiment.
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Decision

The team of Fabula Branding suggested a classic solution with the emphasis on the food zone. The design combined bright colours, ethnial patterns, and black gradient that added depth to the overall image.

Fabula Branding also supervised a photoshoot of the dishes cooked with the products from Kollektsiya Vkusov. The images were then used in the food zone. 112 SKUs, including different types of rice, beans, and lentils, have already been launched with the new design.
Package design
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka
Kollektsiya Vkusov by Uvelka