Pakodan
Finding What’s Important: a New Identity and Positioning for Pakodan, a Major Belarusian Real Estate Company
Brief
PAKODAN Real Estate Center is one of the biggest players in the Belarusia real estate market. After being in business for 25 years the company felt that its identity became outdated and failed to express brand values.
PAKODAN required a new visual image to show it as a friendly, supportive, and result-driven company.
Decision
Fabula Branding built the positioning around PAKODAN’s customer-oriented approach to business based on reliability and care.
This, in turn, led to the idea of using a visual image - the word “Da!” (Yes!) that can be found in the name PAKODAN. The whole identity, from the logo wits its lettering and a round graphic element to the corporate style, is based on this positive message. Blue and yellow were kept as the main brand colours to preserve continuity with the old design solution.
Fabula Branding also developed communications to emphasize the openness and friendliness of the company and its commitment to each customer.
The universal new style was used to brand corporate and advertising media as well as the company’s website.
Brand book Brand audit Rebranding Logo Positioning
