Giraffe Wardrobe

A Brand Character for a Construction Product Range
Brief
The client specializes in manufacturing sliding door wardrobes, and this market segment is traditionally associated with intense competition. The company approached us with an already developed charismatic name Giraffe Wardrobe (Shkaf Zhiraf in Russian). We had to come up with a bright identity to fully explore the creative naming.
Giraffe Wardrobe
Giraffe Wardrobe
Giraffe Wardrobe
Decision

The laconic design is easily adaptable to different media. Thanks to that, we developed solutions for polygraphic materials, website, and outdoor advertising, and also branded the companys corporate uniforms and vehicles. Moreover, we created a logo book to help the customer use all identity elements correctly, adhere to the style, and make its company more recognizable. Dmitry Kashkan, Managing Partner at Fabula Branding: Thanks to the positive and seamless corporate style the clients team got a clear new image making it more attractive for its customers. Not only we distinguished the brand from its competitors, we also created a friendly and cosy brand personality that corresponds to the insight of its target audience. I am sure that when the companys potential customers feel it, it would be easier for them to make decisions. I am glad that we manage to make our clients businesses more effective and create working brands with unique atmosphere. On behalf of Fabula Branding, Id like to thank the client for their trust and for giving us an opportunity to change some major processes within their company.

The laconic design is easily adaptable to different media. Thanks to that, we developed solutions for polygraphic materials, website, and outdoor advertising, and also branded the companys corporate uniforms and vehicles. Moreover, we created a logo book to help the customer use all identity elements correctly, adhere to the style, and make its company more recognizable.

Dmitry Kashkan, Managing Partner at Fabula Branding:

Thanks to the positive and seamless corporate style the clients team got a clear new image making it more attractive for its customers. Not only we distinguished the brand from its competitors, we also created a friendly and cosy brand personality that corresponds to the insight of its target audience. I am sure that when the companys potential customers feel it, it would be easier for them to make decisions. I am glad that we manage to make our clients businesses more effective and create working brands with unique atmosphere. On behalf of Fabula Branding, Id like to thank the client for their trust and for giving us an opportunity to change some major processes within their company.


Slogan Logo
Giraffe Wardrobe
Giraffe Wardrobe
Giraffe Wardrobe
Giraffe Wardrobe
Giraffe Wardrobe
Giraffe Wardrobe