Sula

Large Lettering and Natural Colours: a Corporate Image for a Potato Processing Company
Brief
Sula Plus specializes in the production, storage, and processing of potatoes, and its product portfolio includes Ecolution and Babina Leta trademarks. Fabula Branding was asked to develop the companys logo and corporate style that would tell about its industry and illustrate its nature.
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Decision

A clean new visual image of Sula Plus emphasizes its naturalness. The large lettering of the logo refers to its stable and respectable market position, and a graphic element (a leaf) indicates that the products of the company are eco-friendly. The corporate style is based on the colours of vegetation and fresh soil.

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