Dolce Mio

To develop the trademark the team researched the confection market of Moldova by means of polls and interviews and received a number of consumer insights. The trademark’s competition was also analyzed. Based on the obtained data the specialists of Fabula Branding developed positioning with the emphasis on the variety of products that allows the customer to try new things and feel new emotions while staying in the familiar brand environment.

To develop the trademark the team researched the confection market of Moldova by means of polls and interviews and received a number of consumer insights. The trademark’s competition was also analyzed. Based on the obtained data the specialists of Fabula Branding developed positioning with the emphasis on the variety of products that allows the customer to try new things and feel new emotions while staying in the familiar brand environment.