Zvonka
![Zvonka-image-28801 Zvonka-image-28801](/upload/resize_cache/iblock/635/454_302_2/63573ec5fcff922e1f93298b43148d0a.jpg)
"Babushkina krynka" launched a yogurt and dessert brand that combines a variety of flavors, health benefits, versatility and convenience.
It is a range of products already known and loved by consumers, now brought together under a new brand. The distinctive feature — different form factors, including quite non-standard, such as: jug, bottle, tetrapak, cup.
![Zvonka-image-28811 Zvonka-image-28811](/upload/resize_cache/iblock/233/454_302_2/23358f1fddedce4cd5bdff5cf1bd3848.jpg)
Fabula Branding conducted research of the market, consumers, and trends. As a result, we created the positioning "Always tasty, always healthy". Packaging design further expanded on this idea — the compositional center is a large food zone with appetizing fruits, berries and cereals.
Zvonka is a bright name uncharacteristic of the category, so it is easy to remember. This good-sounding Belarusian word is associated with energy and vigor, and it conveys these qualities to the product. The logo is an arc-shaped font block of the name, made with unique lettering and supplemented with a status line describing the desserts.
Deep blue and beige, unconventional for a dairy shelf, were chosen as the brand colors, emphasizing the naturalness of the product. The contrasting combination, visually dividing the package in half, helps create a brand wall on the shelf.
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![Zvonka-image-28803 Zvonka-image-28803](/upload/resize_cache/iblock/d2c/454_302_2/d2c38e6e1e1f51d4d8302f91e43f0dd9.jpg)
![Zvonka-image-28804 Zvonka-image-28804](/upload/resize_cache/iblock/f27/454_302_2/f27fbddccc23ebfc370ad2dcc7da7927.jpg)
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![Zvonka-image-28806 Zvonka-image-28806](/upload/resize_cache/iblock/682/454_302_2/68211f722d15a908d8160a5bbe5a50d3.jpg)
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![Zvonka-image-28809 Zvonka-image-28809](/upload/resize_cache/iblock/391/454_302_2/3915f6a754304659da95791a65e10b98.jpg)
![Zvonka-image-28810 Zvonka-image-28810](/upload/resize_cache/iblock/730/454_302_2/73039e8c250e3fc642882785adab355b.jpg)