Ligrano
A solid image that emphasizes the idea of TM, while falling into the trend of hand-made.
Brief
Fabula Branding developed the logo and package design of paste goods Ligrano for Lidakhleboproduct JSC. Designed for pasta lovers who have health in mind.
Decision
The design showcases a rising sun with wheat, a window that illustrates a jar and the entire branding is focused on the color orange, that is showcased on the packaging. A color that conveys positivity combined with a handwritten font brings homeyness and the entire design together. Ligrano pasta packaging definitely has shelf presence!
The infographics used for description of cooking method represents as well a definite marker of the idea of simplicity and accessibility.
Logo Package design
Logo Package design
