Ligrano

A solid image that emphasizes the idea of TM, while falling into the trend of hand-made.
Brief
Fabula Branding developed the logo and package design of paste goods Ligrano for Lidakhleboproduct JSC. Designed for pasta lovers who have health in mind.
Ligrano
Ligrano
Ligrano
Ligrano
Ligrano
Decision

The design showcases a rising sun with wheat, a window that illustrates a jar and the entire branding is focused on the color orange, that is showcased on the packaging. A color that conveys positivity combined with a handwritten font brings homeyness and the entire design together. Ligrano pasta packaging definitely has shelf presence!

The infographics used for description of cooking method represents as well a definite marker of the idea of simplicity and accessibility.
Logo Package design
Ligrano