Svetlik

A Positive Mascot and a Bright Foodzone: an Updated Package for Svetlik TM by Fabula Branding

Brief

The customer asked Fabula Branding to redesign the logo and label of the Svetlik trademark of carrot-based vegetable nectar drinks. The design solution had to be updated and made more attractive for the target audience - children and their parents. At the same time, the continuity of the trademark had to be kept. The brand had been present in Belarusian and Russian markets for over 10 years and had gained the trust of the customers.

Decision

Fabula Branding developed a positive visual image and made the product recognizable on the shelf thanks to a thought-out zoning system and vibrant colours.

Special attention was paid to the firefly character - one of the key elements of the package. Its updated image meets modern target audience requirements. The trademark can be easily identified by its laconic logo with contrast colours. The scheme of USP placing is easy to understand and helps the customers make their choice.

Food zone illustrations were replaced by attractive photo style that adds to product differentiation within the range. Bright gradient based on blue and white colours is used as a background.

Logo

Wish

Year 988 Kvass

Chernogolovka