Syoleta (Ѹ)

A creative name, bright logo, and watercolour design: a trademark with a national spirit by Fabula Branding
Brief
Fabula Branding developed a new trademark (name and design) for first-grade natural sterilized jams produced by Slutsk Sugar Refinery.
The trademark includes 6 different positions of jams: black currant, cranberry, cherry, strawberry, raspberry, and blueberry. The products are cooked without any preservative agents or E-additives and contain only berries, sugar, and citric acid.
Syoleta (Ѹ)
Syoleta (Ѹ)
Syoleta (Ѹ)
Syoleta (Ѹ)
Syoleta (Ѹ)
Decision

The name Syoleta means this year in Belarusian and evokes associations with fresh jams made from the berries that were picked just this summer. The design concept is based on watercolour images of the berries as taste markers. Each label features a large berry, adding to the idea of naturalness. Large white lettering of the logo is easily distinguishable on the shelf, and the status line Belaruskaye Sochyva (Belarusian Jam) indicates both the category of the product and its national identity (country of manufacture). The slogan Berry by berry featured on the lid refers to the meticulous berry picking process.

Syoleta (Ѹ)
Syoleta (Ѹ)