Tsudounaya Tsukernya (Marvelous Sweetshop)
TSUDOUNAYA TSUKERNYA (it means MARVELOUS SWEETSHOP in belarusian language) is the brand of traditional white sugar in three types of packaging (package, refined, portioned sticks). The main task was to stand out among competitive offers. Speckled with white polka-dots, sugar cube and granulated sugar packaging is labeled similarly with the brand's name Tsudounaya tsukernya written in Cyrillic alongside a miniature illustration of the contents.
Slogan Logo Positioning Naming Package design