Tsudounaya Tsukernya (Marvelous Sweetshop)

Nationally oriented brand. Non-Classical Integrated Solution.
Brief
Create turnkey sugar trademark.
Tsudounaya Tsukernya (Marvelous Sweetshop)
Tsudounaya Tsukernya (Marvelous Sweetshop)
Tsudounaya Tsukernya (Marvelous Sweetshop)
Tsudounaya Tsukernya (Marvelous Sweetshop)
Tsudounaya Tsukernya (Marvelous Sweetshop)
Decision

TSUDOUNAYA TSUKERNYA (it means MARVELOUS SWEETSHOP in belarusian language) is the brand of traditional white sugar in three types of packaging (package, refined, portioned sticks). The main task was to stand out among competitive offers. Speckled with white polka-dots, sugar cube and granulated sugar packaging is labeled similarly with the brand's name Tsudounaya tsukernya written in Cyrillic alongside a miniature illustration of the contents.

Belarusian concept of brand not only emphasizes national character but also singles out the products on the shelf.
Slogan Logo Positioning Naming Package design
Tsudounaya Tsukernya (Marvelous Sweetshop)