Zdravushka

Fabula Branding oversaw logo redesign and rebranding for the main line of «Zdravushka» trademark by «Zdravushka-Milk», one of the oldest and most well-recognized dairy producers in Belarus. Our experts were faced with a task of creating more contemporary packaging design.

The basis for concept design was a contrasting color illustration that created two separate parts: one area focused on brand presentation and another emphasized «feeling the taste». The latter area is a silhouette of utensils used at home for cooking and eating dairy products.