The customer asked Fabula Branding to develop a name and logo for a chain of bakeries. The POSs were located in the “sleeper’ neighbourhoods of Minsk and specialized in fresh goods baked in accordance with in-house recipes. The team of Fabula Branding had to show the friendly nature of the trademark and convey the cozy atmosphere of the shops.
The lower-case lettering used in the logo illustrates the friendly nature of the trademark. This feeling is further supported by an adapted graphic element - the image of a pretzel that resembles a heart.