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Finding an idea that will not only be original and interesting and also will sell by performing marketing tasks is very valuable.

A good creative advertising campaign is based on a foundation of a brand communications platform, relevant catchy slogan and bright visual image, and it is memorable and understandable. This applies both to the development of the creative concept of image, or an advertisement in the newspaper, and writing a movie script for radio and/or television.

Creativity for the sake of creativity in developing a strategy of advertising promotion is improper: creativity in a successful case should work to increase future sales and strictly obey the general concept of the brand.