A corporate identity or style is a design system that includes all visual components of a brand and secures its identification.
Why Do You Need Corporate Style?
An identity supports the conceptual integrity of a brand and is a part of corporate communications, showing the nature of the company to its customers. It reflects whether a company is conservative or innovative, how its staff interacts with each other and the customers, and whether the work in the company is organized effectively.
First-time entrepreneurs often try to develop a corporate style on their own or delegate this task to their friends. However, this approach usually ends in a waste of time and resources. To avoid it, we suggest consulting with branding specialists.
Identity is created to last for years and affects the development of a company’s brand. Proper promotion of your corporate style can make your company recognizable from the very beginning.
Stages of Corporate Style Development
The development of corporate style and logo has four stages: