A corporate identity or style is a design system that includes all visual components of a brand and secures its identification.
Why Do You Need Corporate Style?
An identity supports the conceptual integrity of a brand and is a part of corporate communications, showing the nature of the company to its customers. It reflects whether a company is conservative or innovative, how its staff interacts with each other and the customers, and whether the work in the company is organized effectively.
First-time entrepreneurs often try to develop a corporate style on their own or delegate this task to their friends. However, this approach usually ends in a waste of time and resources. To avoid it, we suggest consulting with branding specialists.
Identity is created to last for years and affects the development of a company’s brand. Proper promotion of your corporate style can make your company recognizable from the very beginning.
Stages of Corporate Style Development
The development of corporate style and logo has four stages:
- Briefing: discussing the project with the customer and collecting information for the future visual image of the product.
- Generation of ideas and implementation of concepts, shortlisting the best options.
- Feedback: showing a shortlist to the customer, receiving and processing reviews.
- Final revision: making adjustments and providing the customer with the results of the work—a corporate style concept and guidelines.
Our portfolio contains over 500 successful corporate identity projects. Every day we communicate with businesses and study branding trends. To request corporate style development, please contact us at firstname.lastname@example.org.