What Is Key Visual in Design

A key visual image is a visualization of the main brand message that reflects its USP, emphasizes its style and uniqueness, and establishes communication with the target audience.

Key visual is based on the main visual components of a brand, such as colors, fonts, and graphic elements. These components can communicate a message to the customers, stimulate emotions, and spark interest.

How to Develop Key Visual?

The development of key visual consists of several steps:

  • Idea: discussing product positioning, brand nature, and values with the customer.
  • Creativity: looking for creative solutions.
  • Presentation: choosing the best option.
  • Adaptation: making adjustments and perfecting the results.

Key visual development is an important task because this image is expected to be used for many years, and some of its components can stay with the company or a product forever.

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