Analytics is an integral part during all work stages. The stage of developing a trademark is an opportunity to "navigate the terrain", to understand the target audience and the competitive environment of the brand. If it is necessary to thoroughly and fully understand and study the state of the market and consumer preferences, we involve specialized partners and contractor companies for cooperation.
Quality brand analytics allows you to minimize the risk of error on a number of marketing parameters, which is especially important when the budget is limited. The more accurate and in-depth brand research and analysis is, the better the chance to hit the exact target - to choose the best positioning possible, to occupy a non-obvious but promising niche that competitors failed to consider, to benefit from consumer insight (get rid of consumer fears and increase confidence in the product), to build off the shelf advantageously with the help of naming and design.