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A brand book is a guide to the company's corporate style, which contains a detailed description of brand attributes and regulates their use for different types of users, including corporate use and advertising.

At the core of the brand book is a description of the following elements: permanent attributes of the brand (logo, colors, fonts, security zone, etc.), internal business documentation (folders, forms, business cards), souvenir products, branding of uniforms and vehicles.

Brand management is an ideal to strive for because when the components are thoroughly implemented the results are palpable.