Brand book
A brand book is a guide to the company's corporate style, which contains a detailed description of brand attributes and regulates their use for different types of users, including corporate use and advertising.
At the core of the brand book is a description of the following elements: permanent attributes of the brand (logo, colors, fonts, security zone, etc.), internal business documentation (folders, forms, business cards), souvenir products, branding of uniforms and vehicles.
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