Private brand consulting (description)

Brand consulting is a set of recommendations that help a company secure the health of its trademark at all stages of its existence. During brand consulting, branding specialists use their experience and a number of research methods.

Elements of Brand Consulting

The type of brand consulting depends on the stage of trademark development.

If a brand is developed from the ground up, branding specialists conduct consumer and competition research and search for a market niche. After that, they can decide on a market positioning strategy.

If consulting is provided for an existing brand, it is important to identify the most effective communication channels and develop and integrate an action plan taking into account the market profile.

If a brand is obsolete, a branding specialist could prepare a company for a redesign or rebranding. This type of consulting involves global analysis and reconsideration of all elements, from the brand platform to its identity. After the analysis is completed, a specialist can decide on preserving brand continuity or a complete trademark redesign.

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