Logo book

What Is a Logo Book?

A logo supports brand positioning and identification and communicates the main idea, nature, and values of the brand to the audience. However, no logo exists on its own: it is used on different backgrounds, in textures, and in various sizes. If a logo is displayed incorrectly, it could be difficult for it to fulfill its main functions.

To avoid such situations, the creators of logos offer their customers logo books. A logo book is an internal document that outlines how corporate identity elements have to be used.

Content of a Logo Book

A logo book usually contains the following information:

  • The main logo and its secondary versions with regulated use cases.
  • Parameters in the form of a reference grid that demonstrates the relations between elements. This information is required to avoid logo distortions. 
  • Parameters of the clear space around the logo.
  • Minimal scale (as determined by typographic requirements for line thickness).
  • Palette. The colors of each logo are selected using the Pantone scheme. This
  • Acceptable backgrounds, including textures and colors that the logo can be combined with.
  • Unacceptable use cases. These are provided to help a customer see the errors that a logo book protects them from.

How to Create a Logo Book

A logo book is developed by the same designer that works on a customer’s logo and corporate style, and the whole process is supervised by the artistic director. Their main goal is to make the document easy to understand and apply. Ideally, with a logo book, a customer should be able to handle any unexpected use of the logo (e.g. in a new creative marketing concept or on a new medium) without the designer’s help.

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